TITLE

Maven for GM


PROJECT

Discovering the future of mobility in 2035 through vehicles, the user experience, the infrastructure and its place within the larger system.

Sponsored studio by GM for their now defunct ride share program: Maven.


THE SOLUTION

A bus, but capitalism...

MY CONTRIBUTION

Service design
Business model
Experience design
Animation
Narration
Video editing







The requested “non-cynical” output.




GM assumed our project was satire and denounced it as “cynical, late-capitalism”...

...we weren’t joking.

SOME REAL APPLICATIONS OF OUR PROJECT’S PREDICTIONS





IN-RIDE FOOD EXPERIENCE

A few months after this project, Lyft planned a nationwide roll out of a Taco Mode ride-thru service.


PRODUCTIVITY WHILE COMMUTING

Five months later, Space10, IKEA’s future living lab, launched “Spaces on Wheels,” including this office on wheels to reclaim lost commuting time.


INTERPERSONAL CONNECTIONS

In May 2019, the first known autonomous driving porn was posted to PornHub.